Photo credit: Denis Duquette
Photo credit: Denis Duquette
1. What made you want to open your own business?
Designing and making clothing has been my dream since I was about 8 or 9 years old.
Fashion Television played a big part. I was immediately mesmerized and knew exactly what I wanted to do when I grew up. My goal, graduate, go to fashion school and be a famous
fashion designer. Easy peasy! It seriously started to pursue a career when the company I worked for for 11 years , What on Earth Jewellers, closed their doors. I knew it was time to take that leap. I would say that fear crippled me and that’s why I didn’t pursue it sooner. I also got comfortable with a steady income. So, I just did it, registered my business and built it up from there.
2. How did you get your business concept?
It’s not easy figuring out what kind of business you are, especially when you are a creative. I just wanted to make things. But after a lot of thinking, research and having a
mentor that asked questions to get me thinking, I finally figured it out. I offer custom made designs in clothing and jewellery as well as made to order. I am currently dabbling with ready to wear but the heart of my company is the former. At the moment I design and create from start to finish, all pieces of jewellery and clothing. Eventually my goal is to have people working with me to help with this process. My goal is to have an atelier where I would have a number of people working, thus creating jobs in the province.
Photo credit: Hailley Fayle, modelled by Ashley Dearing.
3. How do you advertise your business?
At the moment I do my advertising on social media, word of mouth and my business cards. I am however, hoping to get some adds in magazines that fit my brand.
4. What do you contribute to your success?
My success is a combination of things: having a dream, believing in that dream and never giving up on making that dream come true. There is persistence, determination and
motivation. I am also blessed to have friends and family that support me as well as great mentors who see my potential. But honestly, hard work.
Photo credit: Hailley Fayle, modelled by Ashley Dearing
5. What are your future goals?
My future goals are to be doing this full time and be a true boss lady! I will have an atelier with numerous people working with me, bringing jobs to NB and expanding the fashion industry.
Next we have a design for the Cashmere bathroom tissue held in Toronto a few weeks ago where she created this dress and was also in attendance.
Tell me more about the Fashion show:
I was one of 16 designers, chosen and invited to design a couture gown out of bathroom tissue for the Cashmere Bathroom Tissue fashion show. This years theme was Legends of fashion. We were to choose our favourite legends of fashion to inspire out piece. For me, it was Hubert de Givenchy. My dress was inspired by his relationship with one of my favourite style icons and a muse of mine, Audrey Hepburn. She was his muse and they had a fabulous relationship. I drew from the understated elegance of his designs with a focus on a few of the more iconic designs he created for Hepburn. I of course gave it a twist of modernity and my own touch. The event itself was amazing. I met lots of like minded people, designers, influencers, models...etc. It gave me a clearer vision of what I want! And holy cow, I had my design on a runway in Toronto! That felt incredible. I was honoured to have been chosen to take part in this wonderful event to help raise awareness and money for Breast Cancer. There is a vote for couture for the cure going on now until October 26th, where you can vote for your favourite dress. And for every vote, a dollar is donated to the fight against breast cancer.
Photo is by. George Pimentel.
7. Have you created something for a famous person?
I have made something for a famous person! I made a custom blazer for Serena Ryder a few years back. She was the headliner for the Heart and Stroke Foundations, Red Dress
Fashion Gala, an event I have been part of for many years. It was an amazing experience. She
is an unbelievably talented, down to earth and all around cool woman.
8. What is unique about your business?
What is unique about my business is that I design and hand make garments and jewellery. I do this all on my own, from start to finish. For me making a custom piece is so
personal and I put my heart and soul into it. It brings me so much joy!
9. What is one piece of advice for someone just starting a business?
One piece of advice I can offer to someone is to stay in your lane. Focus on your goals and don’t compare your self to other people. Also, slow and steady wins the race. Take your
time and figure out what works for you. Don’t be afraid to ask and there is no better time then now to start. One thing I read the other day was to not compare your start with someone else’s middle. Just keep on believing!
10. Where do you see yourself in 5 years?
I see myself living my dream.
11. What do you do in your spare time?
Thinking of designing and creating!
Lol jk
I’m usually hanging out with my family :)
But I’m always designing. It’s everywhere I go and look.
You can find Adrienne Goodine Fashion here:
Instagram it’s @adrienne_goodine
Facebook is @adriennegfashion
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