10.04.2017

Most Common Blogging Mistakes & How to Avoid Them

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With so many different blogs cropping up every day, it’s easy to think that anyone who is anyone can just tap away and become a blogging sensation overnight. Think again. There are many reasons that blogging has become as popular as it has over the last few years, however that doesn’t mean to say that there isn’t a knack to getting it right.

Any true blogger will know that anyone can start a blog, but the real challenge is to get those all important readers. And that is where the real magic happens. So if you are keen to find out how to build up that loyal readership, by avoiding the common pitfalls, then read on.

Putting SEO First

We have heard of little else than SEO over the last few years and when starting with blogging it is easy to understand why bloggers may find it confusing to know how to go about it. After all how will readers find you unless you are ‘talking their language’ right? Well, yes and no. Of course SEO is important but not to the detriment of really good content. Any blog should have the human reader in mind as the priority over the search engines, so bearing this in mind is a good place to start.

Great Content is Enough

On the other end of the spectrum, just believing that your content alone is going to sell your blog is also not going to get you very far. You may be writing the most wonderfully informative, humorous or compelling copy in your area, but if no one knows about you then it will all just be lost, floating around somewhere unread on the great wide web. Therefore you need to make sure that you are approaching blogging as a constant learning curve. Research blogging tips and marketing sites and really get your head around what works and what doesn’t. Constant research will help you to better understand how to find the right balance between SEO, content and marketing that will really get your website off the ground.

Telling Stories About Your Life

The problem about blogging is that it feels so personal to us that we find ourselves feeling more and more compelled to open up and share information about ourselves and our lives. Although blogging is all about stories and sharing information, there is a line that should rarely be crossed. Getting into the habit of telling stories about our personal lives is heading down a rocky road. Unless your stories are either incredibly exciting or very informative, that will allow others to learn from your mistakes or achievements, try to leave the personal, every day anecdotes to a minimum.

Forcing Yourself to Write Every Day

There is one sure fire way to clog up those creative juices and that is by telling yourself you must be producing top-notch content on a daily basis. That is just too much pressure for any blogger to take. Instead plan out manageable chunks of time per week, at a time of the day when you feel your most productive and get into your tasks feeling fresh and ready to start. Piling on the pressure and overdoing at the beginning is a sure fire way of burning yourself out too soon.

Waiting for Your Traffic to Grow

One of the most common mistakes bloggers make is to sit back and wait for the traffic to start rolling in. When the traffic doesn’t come, bloggers then become despondent and demotivated and it can then be difficult to find the motivation to keep moving forwards. As all the above points have stressed, the process of learning how to get that traffic to grow is a huge learning curve of balancing many different skills. Therefore if the traffic isn’t coming then that it is a sure sign that you there is something in desperate need of tweaking or adapting.

So instead of obsessively waiting for that all important traffic to start coming through, commit yourself to constantly playing around with different formats, styles, marketing campaigns and offers until you find a formula that finally starts to take hold. Creating a fantastic blog is not a sprint, it is a marathon. So if you want to be in it for the long haul then you will need to put in the hard work to exploring all the weird and wonderful tricks that will make your blog unique and get your readers coming back time and time again.

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