10.31.2017

The Art Of Making Clients Feel Welcome

Why is it that some companies make you feel awkward and unsettled when you arrive for a meeting? Yet other businesses can be a joy to visit. There are a number of reasons why you might feel welcomed in one place and uncomfortable in others. The building, the people, and even the purpose of the visit can contribute. Of course, there is an art to welcoming business clients to your workplace. Try some of these tips and tricks to win any client over before you’ve even pitched your idea:

Parking
When you know you have a client coming over, make sure that there is adequate parking available near to the door. Offer a really detailed map including pictures to show where the entrance to your car park is. Make sure the signs directing clients to visitor parking are clear. You might also want to check it is easy to spot the entry door from that bay too. If you’re in the city, try to make sure your valet service is on form and welcoming when they meet your client.

Reception
Your receptionist should be of the highest caliber. A warm smile and offers of drinks and other comforts are just the start. Comfortable seating and a prompt response are essential too. Make sure the lobby area is light and warm. You might have an HVAC scent diffuser offering a comforting aroma to help clients relax too. If you’re not already waiting to greet your guest in reception make sure you arrive quickly and certainly never late!


Walking and Talking
As you are walking your client back to your office, consider the tone of the conversation. Are you going to talk about the weather and the traffic? Maybe your chat will be less formal and a little more personal? Should you talk about yourself or ask your client lots of questions? The answer to these depends a great deal on the established relationship that already exists. Think carefully about why your client is there and start to address those needs as you walk. Maybe you will offer a ‘teaser trailer’ of your presentation?


The Pitch
Your client has arrived to discuss their latest project and wants to know how you’re going to deliver. Make sure you’re in an office with plenty of light and space so that you can move around. If you’re remodeling soon, it might even be worth considering how clients like you to pitch ideas. Do they prefer to sit and watch, or do they like the idea of collaborating to develop suggestions? Make sure the room can help you deliver the service they want to receive.

The Finer Details

Finding plenty in common is a really good way to build rapport. Do your homework, and find members of the team that also share interests. Remember details from previous conversations and try to weave them in naturally. Make sure you maintain good eye contact. Don’t cross or fold your arms. You should try to be open at all times. How do you welcome your clients into your business?

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